top of page
We're New Yorkers
Founded in New York City, Onyx Optimization is all about thinking globally but reaching locally.
We're all about change.
We've marketing since 2013. Founded by David Rothstein and Kenna Adams at the age of 14 as Special Clients Optimization as a web development service for small businesses.
While doing this web development, we noticed certain design choices we were making were increasing traffic and sales. We pivoted to SEO and optimization, then added social media services.
We delved deep into behavior and pivoted again to understanding consumer behavior. Combining this with a consistent number of brand, product, feature, and initiative launches, we found our niche.
Our Values
Be Kind
Founded on the values of kindness and integrity because we believe being kind is key to building strong relationships and creating positive impact.
Be Giving
We believe in improving the world around us and that means giving back to our communities through our Pro-Bono Programs. (learn more here)
Be Open
Founded on the idea to constantly learn and evolve, to be open to ideas, people, difference and challenges.
Be Different
We believe in the idea that those who think like others, do like others. We believe in embracing novel ideas and divergent thinking.
We believe in our work and our people's ability to deliver it. A dollar isn't just a dollar, it's your dollar and we want to make sure you're satisfied with what you've paid for.
Refer a friend and get a substantial discount on your next bill. Most of our customers come in via referral!
We believe in our work.
We're all people people
At Onyx Optimization, we are dedicated to fostering meaningful connections with our clients. Our team is always eager to dig deep into the challenges you face, ensuring that every solution is tailored to your unique needs. We respect the value of your time, which is why we conduct structured meetings that maximize outcomes in every minute we spend together. Join us, and let’s work hand-in-hand to achieve your objectives. We'd love to work with you, see how here.
bottom of page